Advice From the Worst CEO In The World

Once upon a time when I was the worst CEO the world has seen. I was in charge of an emerging startup. We had just secured a beautiful office and some limited funding. I spent 3 weeks doubting which telephone system to acquire. I would read about every single telephone system. I couldn’t take a decision. I wanted to take the perfect decision. Needless to say we didn’t have phones for a solid 3 weeks.

I remembered that story this week when I saw a comment on a marketing forum that read something like: “Could you give me feedback or access to more marketing techniques? I have created a promotion inspired on my mentor, but made some changes that I thought were needed. However, I don’t dare to send it because it’s not the same as my mentor said”.

I asked this fellow entrepreneur: “Could it be possible that you don’t need more knowledge, but to accept that what you are doing is perfect? Could it be possible that it’s just fear stopping you?” He was very kind and honest with me. He shared that he had sleepless nights as well as aches and pains about this decision. His body was shouting at him that he was afraid.

I can tell you the very first thing I did when I realized that the entrepreneurial world is radically different than the corporate one (duh!) was to look for a mentor. I paid expensive mentors. I followed their “paint-by-numbers” systems. I had some success. It was never comparable to their success.

I put them on a pedestal. I continued to admire them. I continued to emulate them. I wrote blogs following their advice. I made videos similar to what they did. I paid online advertisement.

What did that bring? Expenses with little to no result. I would get likes on my posts. I would get re-tweets. Few customers. No more than that!

Anyone like me? Are you investing blood, sweat, tears and money trying to speak, walk, paint, write, like it should be done? Are you trying to be perfect?

You know, Picasso was right:

It’s a fact that all artists start by copying. Look at the first paintings of Frida Kahlo. She was inspired by many including Durero. Even Stephen King confesses in his book “On Writing” to have copied someone at the beginning of his career. Copying is the first step towards creativity. Confronting the white page (read it: entrepreneurship or motherhood or leadership or life) is really scary. We tend to look for role models to guide us, to show us how it’s supposed to be.

Doing that will make you a “good artist”, a “good leader”, “a good entrepreneur”. However, it will make you constantly doubt. You will be constantly comparing your performance with how it’s supposed to be. This choice generates the most dreadful: “I’m not good enough”. Of course, your results will not be as good as the one who you are copying. Even if you are a perfect copy, still a copy.

Let go of role models, become one yourself.

Let go of the idea that you know. You don’t know until you take enough action.

Let go of the idea that you need to learn before taking action, that you are not ready to take action. The only thing that teaches is action. When you take bold steps, you will learn. In fact, you will rewire your brain to greater self-reliance and possibility.

Let go of the idea of perfection. No one knows what perfect is. There is no standard to compare yourself to. Compare your output with your own lack of action. You will always win.

Learn by action. How could I talk about the benefits of cold showers/intermittent fasting/meditation/a morning ritual, if I just read them? The only way I could sincerely, honestly, authentically talk about it is by making them mine.

Become a great artist. Let go of the never good enough. Learn by action. Inspire by action. Become a role model.